Food is the New Fashion

Fashion has wielded the baton on matters of identity and self-presentation for many decades. But now food, as Hanni Rützler proclaims, has seized the mechanism for self-presentation. Food, the way we obtain our nourishment, what and when we eat, where we eat and with whom we meet to eat say more about us than the clothes we wear. Food is elevated from a life-sustaining commodity to a lifestyle-defining element. It has become the expression of a brainstorming exercise about itself. According to here: it has become the new pop.

Portrait Hanni Ruetzler

In her annual Food Reports, Hanni Rützler analyses how far we have already travelled on the way to identifying ourselves through our food. With infinite food, spiritual food and fast good, she describes three exciting trends:

The consequences of this change for our private lives, food businesses and the restaurant trade are already perceptible. The domestic kitchen is becoming a multifunctional, networked food station, while retailers create a street market atmosphere in supermarkets and the restaurant trade is not only returning to traditional recipes but is also finding an interesting niche in hyperpersonalisation.
With her usual clarity of analysis and countless examples from practice, Hanni Rützler takes these exciting developments into account. You are invited to take a stimulating tour of discovery through the world of daily living, retail, the restaurant trade to the future of food.

Portrait Hanni Ruetzler


What are we eating tomorrow?

In-Vitro-Burger (July 2013)

  • How will we feed ourselves in the future?
  • How is our sustenance processed and     produced?
  • How do urban, global, social and nutritional     trends develop?
  • Does “organic” food have a future or will     genetically modified food make a late     breakthrough?
  • What methods can be used to feed human     beings in the future?

The field of nutrition defines and reflects future developments like no other. The basic passion (and necessity) of eating mirrors evolutionary, hygienic, social, economic and value-driven trends, and recognizing these can shed valuable light on the future of society, commerce and ecology.

Hanni Rützler gets to the heart of these issues with in-depth, thought-provoking and well-designed lectures. She also works as a successful consultant and trend-researcher for diverse industries including retail, food, agriculture, the restaurant and hotel businesses, healthcare and government agencies.

Hanni Rützler has written numerous books on the subject of “future food” and is the author of the annual FOOD REPORT put out by the Zukunftsinstitut, a publishing group devoted to future and trend analysis.


mag. hanni rützler

liebhartsgasse 46/33
1160 wien
+43 664 114 68 81

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